AdoTube's Q3 '10 In-Video Format Index

Today, we are proud to introduce our second In-Video Format Index for Q3 '10. We expanded our research to include insights into the share and performance of ads broken out into industry verticals.

The index is now the result of analysis on 1.9 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index findings include the following:

• Interactive Ads on track to double in 2010: 48% of ads Q3
• Average CTR increases 237% over ‘09:  Doubles from Q2 to Q3
• Engagement Rates for interactive ads average a strong 21.6%
• CPG vertical makes big push into video ads:  Accounted for 30.4% of ads served in Q3 growing 377% over 2009

Download the Q3 '10 Format Index here, or view below.