AdoTube's First In-Video Format Index

by Steven Jones, Chief Strategy and Operations Officer

We're proud to release today AdoTube's very first In-Video Ad Format Index. The index is the result of analysis on 1.2 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of our different in-stream video ad formats.

The Ad Format Index offers insights over four distinct categories:

• Branded Overlays
• Interactive Overlays
• Standard Pre-rolls
• The recently-announced Polite Pre-Roll®

Included are discussion of overall trends in adoption as well as metrics regarding click-through and retention rates. Download the Format Index here or view below.