AdoTube unveils The Polite Pre-Roll®, a first-of-its-kind, innovative ad format. Perfect for short-form videos, the format adds interactivity to standard Pre-Rolls, giving viewers the choice of when to watch an advertisement.
The Polite Pre-Roll®, under preliminary testing with select advertisers, has seen a 133% higher click-thru rate, a 36% lower abandonment rate, and in some cases an even higher view-through rate than the standard Pre-Roll. Advertisers will see higher engagement rates and an increase in the associated brand value because of the elimination of unwanted or obtrusive ads. Publishers will find fewer viewers abandoning their site, ensuring continued monetization.
How it Works:
The Polite Pre-Roll® is an interactive, dismissible and retractable Pre-Roll format. The ad is initiated at the beginning of a video as a full-screen rich-media overlay with the broadcast spot embedded. A minimization button allows viewers to momentarily close out of the ad. If the user opts out, they will proceed to their desired video with an overlay reminder appearing to urge them to view the ad spot when ready.
“We are constantly looking to innovate in ways that create a better experience for advertisers, consumers and publishers,” said Steven Jones, Chief Strategy and Operations Officer. “The Polite Pre-Roll® accomplishes both by providing users the choice to view the ad when they want to, creating engagement opportunities far beyond that of standard Pre-Roll.”
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.